Benetton

Oliviero Toscani created advertisements that could be seen as offensive repeatedly, a lot of them were to do with racism and what a racist person's view would be of a certain race for example he created an image which had 3 different human hearts in a line and they were labelled white, black and yellow and this could have been seen as very offensive as Chinese people are often referred to as "yellow" by racists because the colour of their skin has a yellowish tint. Another controversial image he took was one of a man which actually had AIDS lay in a hospital bed and surrounded by his family, The picture was controversial because of its similarity to a pieta painting and because some people thought the use of this image to sell clothing was exploiting the victim, though the Kirby family stated that they allowed the use of the image and it helped increase AIDS awareness.